Media are the channels you will choose to get your message across and carry out your Marketing.
Most businesses tend to do this completely backwards. They start with the media, convinced that Facebook or Youtube Ads are a great choice to promote themselves and rush in that direction, completely forgetting the Message, The Market and the Model. This leads to them having the business built on a merely sketchy foundation. That’s why if you follow these steps, in the right order, starting with the Model, moving on to the Market, identifying the Message. Reaching the Media should be something very intuitive and obvious. When you get to the part where you decide on the media, you should already know exactly who your target audience is and where they are most active and present online.
You don’t have to do everything and be everywhere. You just need to be in the places where your Target Audience hangs out. This will save you a lot of time, energy, money and especially headaches.
3.1 Social Networks
Social media platforms such as Facebook, Instagram, LinkedIn and Twitter are essential platforms for building a direct relationship with your audience. They enable real-time interaction, helping to increase customer engagement, visibility and loyalty.
Each platform has its specific audience, and companies must adapt their content strategies for each one. In addition to organic content, social networks also offer robust paid advertising options to reach new audiences in a targeted way.
3.2 Email Marketing
Email marketing is one of the most effective tools for nurturing leads and maintaining engagement over time. Through targeted campaigns, you can send personalized offers, product updates, newsletters, and do so directly to users’ inboxes.
3.3 Paid or Organic Advertising
Should You Use Organic or Paid Traffic?
To give you an idea, Organic Traffic refers to posting content and not paying for its promotion, while Paid Traffic is the opposite: posting content and paying networks to promote and distribute it to more people.
With Paid Traffic you will be launching ads with the message or content you choose.
Some of the main Networks are Facebook Ads, Youtube Ads, Linkedin Ads and Google Ads.
Organic Traffic makes ads appear in the feed of people who already follow your brand, while Paid Traffic appears in the feed, on cell phones or other devices of the type of people you decide as your Target Audience.
There are Pros and Cons on both sides and if you want to browse and delve deeper into this subject, I have an article written on this topic that I recommend, so I leave the link for you to visit: BY LINK
The choice between Organic or Paid comes down to Time versus Money and also the speed at which you want to experience results.
3.4 SEO (Search Engine Optimization)
SEO is one of the pillars of digital marketing, focused on improving the visibility of your website in search engines, such as Google. It is divided into two main categories:
- ▪ On-Page SEO: Involves optimizations within the website, such as the use of keywords, content quality, title tags, meta descriptions and page loading speed.
- ▪ Off-Page SEO: Refers to external factors that help increase the authority of the website, such as backlinks (links from other websites pointing to yours), social media presence, and brand citations.
Good SEO ensures that your brand is found organically by users searching for related products or services.