Some people discover music by chance, others by necessity. I found it in my own home, among improvised speakers, colored lights and cassette tapes spinning non-stop. I am Paulo Rúben or, as I am known on stage and dance floors, Paul Reuben and this is my story with electronic music, with roots in Madeira Island and ramifications that extend as far as the beats take me.
I grew up in an environment where vinyl was more sacred than bread and where rhythm defined family gatherings. My father was a DJ. So was my uncle. And together, they transformed an abandoned family home into a sort of clandestine nightclub, where friends and neighbors would gather to dance the night away. We called it, with pride and complicity, “Paratti Club”.
Despite its informality (and some illegality at the time), that space was a school for me. As a kid, I absorbed the spirit of the party, the mix of styles, the beats echoing through the house a scenario that was not common for most people, but that was my daily life. Over time, I myself began to organize private parties in the same place, keeping the original energy alive, but with awareness and responsibility.
Between 2012 and 2016, I decided to take a break from my music career to dedicate myself to academic studies and my profession as a creative designer. It was a period of personal and professional growth, but music has always been close to my heart.
In 2017, I felt it was time to return to the stage. I participated in the “Aqui e Acolá” festival in Ponta do Sol and in sunsets at Praia dos Anjos – Zion Project. My DJ sets began to be broadcast on national and international radio stations, and I was invited by OpenSource Records to create a set with house music. My passion for music was more alive than ever.
Electronic music has roots that date back to the late 19th century, with the development of the first electronic musical devices. During the 1920s and 1930s, electronic instruments such as the theremin and ondes Martenot were introduced, and the first compositions using these instruments began to emerge.
In the 1980s, house music emerged in Chicago, a genre of electronic dance music characterized by a repetitive four-beat rhythm and a typical tempo of 115–130 beats per minute. It was created by DJs and music producers from Chicago’s underground club culture and slowly evolved in the early/mid-1980s as DJs began to alter disco songs to give them a more mechanical rhythm.
Electronic music has roots that date back to the late 19th century, with the development of the first electronic musical devices. During the 1920s and 1930s, electronic instruments such as the theremin and ondes Martenot were introduced, and the first compositions using these instruments began to emerge.
In the 1980s, house music emerged in Chicago, a genre of electronic dance music characterized by a repetitive four-beat rhythm and a typical tempo of 115–130 beats per minute. It was created by DJs and music producers from Chicago’s underground club culture and slowly evolved in the early/mid-1980s as DJs began to alter disco songs to give them a more mechanical rhythm.
Starting in 2023, my presence in the music scene gained new strength with special invitations. I was invited to perform at the Madeira Blockchain Conference, an innovation and technology event taking place on my home island. More than just a DJ, I became a co-organizer of the conference, uniting music with the creative and futuristic spirit of the event.
In 2024, I received another special invitation: to perform at the magical Jin Garden, an immersive space where sound and nature intertwine to create memorable experiences.
Today, my style as a DJ is a reflection of this entire journey. I explore a wide range of sounds — from chill to deep house, through tech, Latin and Afro house, to melodic and techno. Each set is designed as a narrative, where transitions tell stories, elevating the energy of those who listen. My mission is simple: to make each person feel the vibration of music in their body and soul.
Being a DJ is not just about playing music. It’s about reading the moment, feeling people’s vibes, creating atmospheres and provoking emotions. It’s an artistic and sensitive act that requires listening, empathy, technique and passion. For me, being a DJ is also about continuing a legacy — one that began at home, with my father and uncle, and that I now carry forward with pride and authenticity.
Over the years, I’ve come to realize that electronic music, despite being digital, is deeply human. It connects us, frees us, moves us. That’s why I continue to explore sounds, stages and encounters — to keep alive this flame that started a long time ago, on the floor of a house that became a party.
Paul Reuben explores a wide range of styles, from chill, deep, tech, latin, and afro house to melodic and techno. Every beat and melody reflects his commitment to creating unique soundscapes that elevate the audience’s energy.
Paul Reuben is more than just a DJ — he’s a true musical storyteller. His journey is marked by passion, authenticity, and continuous evolution. Through his music, he invites audiences to feel, travel, and transcend the boundaries of the ordinary.
Madeira Island has a diverse nightlife scene, with venues ranging from historic nightclubs to contemporary bars. These venues not only liven up Madeira’s nightlife, but also host local and international artists. Here are some of the most iconic nightclubs:
Opened in 1980, Vespas Club is a landmark in Madeira’s nightlife. Located on Avenida Sá Carneiro, this venue comprises three distinct areas: Vespas, Jam and Marginal, each with its own musical identity.
Located inside the Madeira Casino, Copacabana is known for its themed parties and performances by renowned DJs. With a high-quality sound system and a vibrant dance floor, it is a popular destination for electronic music lovers.
In the stunning city of Funchal, you will find a nightclub that exudes glamour, sophistication and beautiful people. With two unique dance floors.
Sophisticated atmosphere, luxurious decor and nights with varied music — from reggaeton to deep house.
With sea views and sunset DJ sets, it’s a laid-back, bohemian hangout.
Since 2021, Purple Fridays has been a meeting point for electronic music lovers, digital nomads and locals. With a lineup that includes renowned DJs and visual artists, the event promotes cultural integration and networking, all against the backdrop of a stunning sunset over the Atlantic.
International festival of electronic music and audiovisual art in iconic places such as MUDAS and Estalagem da Ponta do Sol. Experimental sounds with names such as Christina Kubisch and Bendik Giske.
Madeira’s biggest festival, in a stunning natural setting in Santa Catarina Park. House, afrobeat, techno and tropical vibes.
One of the most anticipated events in Madeira’s electronic music calendar returns to the terrace of the Casino da Madeira, providing a unique experience with stunning views and a selection of renowned DJs.
Celebrating its 13th edition, this festival offers a mix of musical genres, including electronic music, in an iconic setting overlooking the ocean.
Celebrating its 5th anniversary, the Three House Hotel is hosting two weekends of parties featuring guest DJs, bartenders and renowned chefs. Highlights include a DJ set by Amtrac on August 2, 2025.
Celebrating 12 years of events, Tender organizes a special celebration with DJs and quality entertainment.
Cultural and leisure space located in Funchal, which combines nature, art and music in an alternative and relaxed environment. Known for hosting events such as electronic parties, creative fairs and immersive experiences, it has become a meeting point for Madeira’s creative and nocturnal community. Its open-air atmosphere, surrounded by greenery, provides a unique setting for sunsets, DJ sets and cultural celebrations.
© 2025 Paulo Ferreira. All rights reserved.
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